BYTON M-BYTE
defining the UI language
for a game-changing startup brand
interface
EV INTO THE FUTURE
Byton’s mission was nothing else than to revolutionize E-Mobility. With their bold 48” display and highly flexible interior concept, they were prepared for self-driving technology from the get-go.
TRUE PARTNERSHIP
As is said with many start-ups, teams are trying to fly the plane while simultaneously building it.
icon incar came in as an experienced accelerator, to boost the creative output and build momentum while internal teams were being assembled.
OUTCOME
With a small, dedicated and focused team, we created the UI language for Byton within 8 weeks - start-up pace, premium quality.
The making of the next generation
Positioned as the next-generation smart mobility vehicle, Byton integrated unique advanced digital technologies that offered customers a smart, safe, comfortable driving experience.
