MINI CONCEPT ACEMAN
Concept
THE CONCEPT
The MINI Aceman concept introduces a fully digital experience in a circular OLED display. Depending on one of the drive modes, projectors hidden in the headliner expand the designs through joyful animation onto the fabric of the dash.
THE TECHNOLOGY
ShyTech: The MINI Aceman features a LED Matrix in both headlights as well as hidden underneath a special material in the central grille element. Motion tracking and emotive animations bring the companion to life.
THE EXPERIENCE
A physical mode toggle leads the user along their journey into the Mini Aceman. Four core experience modes await to be explored: Personal, PopUp, Vivid & Gaming, featuring a special MINI x Pokèmon collab.
A FULLY ORCHESTRATED EXPERIENCE
Icon Incar's longtime partnership with MINI has led to this recent collaboration.
The MINI Aceman makes a statement and showcases the future of the brand’s automotive design. Growing up, MINI has learned to embrace its core values and sharpened its image as an urban rebel.
The four experience modes for both the OLED screen, indoor and outdoor projections, as well as the animations for headlights, tail lights, and center grille, are what pushed this project forward. An unseen amount of interfaces with the user integrated seamlessly into an interactive experience.
A true gem is the MINI x Pokémon collaboration found in Aceman's Gaming mode.
