ROLLS-ROYCE

Interface

THE CONCEPT
Rolls-Royce marks the pinnacle of automotive excellence with an incredible history of iconic vehicles in its over 100 years of history.

THE INTERFACE
The Spectre is the marque's first fully-electric motor car. Together with the Rolls-Royce design team, we had to preserve the craftsmanship character and bring it into the digital age.

THE EXPERIENCE
An absolutely timeless and bespoke design language which reflects the brand's core in a truly authentic way.

BEING BOLD WITHOUT BEING LOUD

We cherish the collaboration with the Rolls-Royce Design team. A trusted partnership allows our designers to be as close as possible to the design process. Regular design iterations, client reviews, and onsite tests allow us to provide our highest level of quality. This tightly knit engagement enabled the creation of a user interface design experience truly bespoke to one of the world's most sought-after high-end luxury brands. The all-new design language is a bold and self-confident statement that is both modern and timeless.

THE ART OF TIMELESSNESS

Strongly inspired by masterpieces of black and white photography, a perfectly balanced and self-contained design was our highest goal. The outcome is a strong and unique aesthetic look, bold without being loud. The iconic combination of three circular instruments in the cluster, choreographed with black and white contrasts, results in a perfect triad with an unbreakable atemporal character. All design elements follow our aesthetic principles of timelessness, balance and contrast.