typ.1
The world’s first vibro-acoustic interface for immersive driving experiences
By transforming the car seat into a vibro-acoustic interface, Typ.1 introduces a new character to the driving experience, and has re-defined how motion and sensation is perceived by drivers and passengers.
FEEL THE DRIVE
Touch is the first sense we develop. It has the deepest emotional impact on us and does not deteriorate with age - in contrast to hearing or vision.
We’re biologically wired to prioritize touch feeback, given that we process a haptic stimulus after just 150ms. In comparison: Audio stimulus is processed after 170ms and visual stimulus after approx. 250ms.
Our sense of touch connects us to the physical world and gives us a place. And our ultimate place in the car is… the seat. In the future of autonomous cars, when there’s no steering wheel to hold on to, no wind screen to look through, and no gas or brake pedal to use: the seat will be just as close to us.
This allows the seat to be a powerful display to shape brand differentiation with unique driving experiences.
ALERT & SAFE
Subtle motion patterns for high priority ADAS warnings increases safety by lowering reaction time during critical safety-relevant moments like emergency braking or blind spot assistance.
ENGAGED & ENTERTAINED
Enjoy immersive content experiences, tailored to each seat. Driven by a subwoofer-like feeling and a very distinct mapping of audio frequencies, instruments, or the distinct vibrations of internal combustion engines.
RELAXED & CONFIDENT
Use your ride or charging stop for time-outs and take advantage of enhanced motion patterns for relaxation and comfort.
Manage over- or under stimulation and avoid motion sickness by using haptics to pre-condition the body for upcoming driving scenarios.
Unforgettable.
You’ll miss it once it’s gone.
TECHNOLOGY
VIBRO-ACOUSTIC FEEDBACK
We are using best in class actuator technology. It converts audio into haptic sensations and seamlessly corresponds with acoustics and vision to create a true immersion for the user.
We offer multiple actuator models from various partners to suit specific requirements in size, performance and power consumption.
This allows TYP.1 to be a flexible solution for all seat models - 100% automotive grade.
SEAT INTEGRATION
The positioning of the transducer is a key success factor and depends heavily on your seat structure, foam structure, and other features such as seat cooling or massage components and stitching patterns.
We can create a functioning prototype based on any OEM production seat within a few weeks time, which we can then test in our seating bucks or a driving vehicle prototype.
XPU
The intelligent heart of TYP.1 is our eXperience Processing Unit.
Besides a multi-channel amplifier it contains all the algorithms and sound synthesis capabilities we need to run the transducers in the most accurate and efficient way.
It can be integrated into the existing seat ECU, depending on hardware- and software architecture.
Our software solution Haptic OS runs on Linux based embedded systems and is the key ingredient for any haptic experience.
In order to create content efficiently, we are also developing a Haptic Creation Suite – a PC-based prototyping and tuning tool.
TYP.1 is designed as an experience platform in combination with a content ecosystem.
HAPTIC OS
TYP.1 TEST DRIVE
We have a BMW i3 in Germany, ready for you and your team to test drive.
For Requests, please reach out to: typ1@iconincar.com
OUR PARTNERS
Impulse Audio Lab is a creative agency that specializes in audio innovation, situated right at the cross-section between experience-driven sound design and audio software development.
With extensive experience working with leading OEMs and suppliers from around the world, ventures into artificial intelligence and constantly expanding product portfolio, their team is instrumental in shaping the future of automotive sound.
NXP Semiconductors is the trusted partner for innovative solutions in the automotive, industrial & IoT, mobile, and communication infrastructure markets.
By leveraging NXP’s vast experience in the automotive space and utilising the latest version of the i.MX 9 series of applications processors in combination with the SAF9100 audio DSP, we create a high-performance ECU that is future ready: our Next Generation eXperience Processing Unit or “NXPU”.