we are
ICON INCAR
the experience designers for automotive, new mobility and beyond
bringING together the best of strategy, design, technology and engineering
From the world’s first digital HMI to a radically-fresh new EV brand for a global automotive OEM to a bespoke Car-OS for the world’s largest smartphone manufacturer… these are just a few examples of our collaborations.
CASES
THE LATEST
BMW VISION NEUE KLASSE
MINI OPERATING SYSTEM 9
BMW IDRIVE 8
ROLLS-ROYCE
expertise
SETTING THE STANDARD FOR THE NEXT 50 YEARS
Our holistic approach to experience design helps our clients achieve greater platform flexibility and customer relevance, reducing the load on individual program planning and minimising development costs.
CONCEPT CARS
We bring early-stage digital innovations to life for people to experience. Our immersion at this stage helps inform and influence future vehicle development programs.
PLATFORM EXPERTISE
We have a number of platform experts supporting our teams, able to push the limits of custom systems, as well as get the most out of AOSP, AAOS, Apple CarPlay, Unity and Unreal.
RAPID PROTOTYPING
We accelerate rapid learning and decision-making by using a range of tools and practices, including a proprietary development environment and seating buck system.
SCALABLE DESIGN SYSTEMS
We take collaboration, continuous improvement and fast-paced product development seriously. Structure and standardization is integrated in our work practice to ensure the highest quality hand-offs.
REALTIME 3D
Our realtime 3D know-how enables teams to integrate and deliver next generation, interactive and immersive experiences into the digital cockpit.
PRODUCTION HMI
Our value comes from the deep, detailed understanding spanning collaboration, coordination and development. From getting the most out of hardware to the ability to deliver pixel-perfect systems for series production.
about
WE ARE WHERE THE FUTURE OF new MOBILITY IS HAPPENING
Over 15 years focusing on quality long-term partnerships enables us to create distinctive product experiences for future-oriented brands and their customers.
We are proudly part of the icon group and WPP, operating globally.
GET IN CONTACT
You know what problem you need solve but need to understand how we are equipped as a potential partner.
You have more questions about us and want more information about what we do and how we do it.